Colors, fonts, and logo in one place
Photo: Avila Ops Tecnologia
A brand gets lost when everyone working with it gets the logo from a different place: an Instagram screenshot, an attachment from a 2024 email, the version the print shop saved. The remedy is one folder with every logo version and format, exact color codes, and font names and files. Anyone needing the brand receives the folder link rather than a phone explanation.
When Mother’s Day bags, cards, ads, and gift certificates are made by different people, one shared folder makes everything match.
What must the folder contain?
Three subfolders and one text file:
| Folder | Contents | Format |
|---|---|---|
| Logo | Main color version. Single-color version (black). White version for dark backgrounds. Symbol alone, without the name. Horizontal and vertical versions, if available. | SVG (vector artwork that retains quality at any size) for everything. Transparent PNG at 1,000 pixels wide for people unable to open SVG. |
| Colors | An image showing colors side by side with written codes. | Hex codes for screens (#1A4D8F). CMYK for print, if you have printed before and know the values. |
| Fonts | Heading and body font files, or download links, with exact names and weights (“Inter Bold” for headings, “Inter Regular” for body). | Font files (.ttf or .otf) when the license allows distribution; otherwise links only. |
| leia-me.txt | Five lines: which logo to use where, main color, heading and body fonts, minimum clear space around the logo, what not to do. | Plain text. |
If you lack an SVG logo, that is the first problem to solve. A JPG-only logo blurs on storefront signs and cannot be cut out for dark backgrounds. See how to prepare dark-background versions and icons in logos on dark backgrounds and app icons.
How do you find codes you do not know?
Color: open the logo in any image editor, use the eyedropper on the color, and copy the hex code. If versions have differing shades, choose one and declare it official. From then on, every material uses that code and older versions retire.
Font: if you have the original logo file, the font name may be there unless text was converted to outlines, which is common. If you only have an image, services can identify fonts from photos. Confirm commercial-use permission; Google Fonts allows it, while many random font downloads do not. If not permitted, choose a similar licensed font and switch in the next material.
Where should you store and share it?
In the cloud, in a clearly named folder (“Casa Flor Brand - official”), with a view-only link for anyone needing it. Rules:
- One folder only. If “old brand” and “new brand” both exist, someone will use the old one. Delete or archive it out of reach.
- View-only link, not edit access. Suppliers download; they do not modify.
- Month and year in the readme: “version 03/2026,” for example. When something changes, update the date and notify users.
- Keep a local copy outside the cloud. A locked cloud account cannot mean the end of your brand.
When someone asks “send me the logo,” reply with the folder link. Always the same one. A brand manual, if one exists, belongs in the same folder: what a brand manual is for.
A bakery assembling the folder in one afternoon sends its link to the Mother’s Day box printer, social post creator, and website builder. For the first time in three years, all three pieces come out in the same color.
What to do now
Create the folder today with what you have, even if incomplete. Note missing items in the readme (SVG, color code, font name) and solve one per week. Your brand consistent on Instagram, your website, and invoices, from one collection: avilaops.com/identidade-visual or contact us on WhatsApp: wa.me/5517997811471.
Frequently asked questions
Do I need a brand manual if I already have the folder?
The folder answers “which file to use.” The manual answers “how to use it.” For small businesses, a five-line readme inside the folder fulfills much of the manual’s role.
Can I send a PNG logo to the print shop?
For small prints, a large PNG (1,000 pixels or more) works. For storefront signs, banners, or anything over one meter, printers need SVG or vector PDF.
My logo designer did not give me the original file. What should I do?
Ask again in writing. If they do not respond, a designer can recreate the logo as vectors from your best image. From then on, the file is yours.
Turn what you learned into your next step.
Tell us about your company and what you want to improve. We can explore the right tools, integrations or custom project together.