The same address, phone, and hours everywhere
Photo: Avila Ops Tecnologia
Your business name, address, phone, and hours must be written identically everywhere: Google Business Profile, website, Instagram, WhatsApp Business, Facebook, iFood, business cards. Not approximately. Identically. “Rua Sete de Setembro, 120” in one place and “R. 7 de Setembro, 120, sala 2” elsewhere can look like two different records.
Someone calling Instagram’s number and reaching voicemail because the correct number is only on Google will not call again. Google cross-checks multiple sources to decide whether your business is real and where it is. Mismatched data obstructs verification.
Where should I check?
List every place your business appears. Usually there are more than expected:
| Place | What to check | Where to correct |
|---|---|---|
| Google Business Profile | Name, address, phone, hours, website | Google, signed into company account |
| Website | Footer, contact page, CNPJ | Website manager |
| Bio, contact button, business address | App, “edit profile” | |
| WhatsApp Business | Name, address, hours, description, email | “Business tools” |
| Page, “About” section | Page settings | |
| iFood, Mercado Livre, marketplaces | Store name and address | Each dashboard |
| Apple Maps, Waze | Address and phone | Their forms |
| Old directories and lists | Old phone and address | Request correction or removal |
Copy official data from the CNPJ registration document or rental agreement and paste everywhere. Do not type from memory.
What if something changed?
Address, phone, or hours changes create inconsistency. You update Instagram and forget Google. Six months later customers follow the map to the old store.
Correct Google Business Profile first, Google’s main source. Website next, then WhatsApp Business, Instagram, and the rest. Do everything the same day and keep the list for next time.
Changing WhatsApp numbers has its own rules for migrating conversations and notifying customers. See avilaops.com/guias/como-trocar-o-numero-do-whatsapp-business-da-empresa.
What about hours?
Hours change most and generate the most negative reviews. Customers arriving Saturday at 1 p.m. because Google said “open,” only to find a closed store, leave one star and “wrong hours.” It stays public for years.
Enter actual daily hours on Google and WhatsApp Business. Answer Google’s holiday confirmation requests. Add dated special hours for year-end reductions or collective vacations, then return to normal. Do not leave “temporarily closed” when open.
What to do now
Compare your CNPJ document and Google Business Profile. Correct mismatches, then work through the table in an afternoon. Date it and repeat in six months. Avila Ops can configure your whole presence and keep Google, website, and WhatsApp aligned: avilaops.com/presenca-digital-para-pequenas-empresas or WhatsApp: wa.me/5517997811471.
Frequently asked questions
Trade name or legal name on Google?
Trade name, as on the storefront. Legal name and CNPJ go on the website, generally the footer; online sellers must display both prominently and visibly (Decree 7.962/2013, article 2). Both coexist provided the trade name matches everywhere.
I have two phone numbers. List both?
Use the most answered one as primary everywhere, and the other only where a secondary field exists. The primary must match across sources.
I moved. Create a new Google profile?
No. Edit the existing address to retain reviews and history. A new profile starts from zero while the old wrong address remains until marked closed.
Turn what you learned into your next step.
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