What is a landing page and when should you use one?
Photo: Avila Ops Tecnologia
A landing page has one goal: make visitors take an action such as requesting a quote, leaving contact details or purchasing a specific offer. It has no menu or link-heavy footer and does not present the entire company. It welcomes ad clicks and takes people straight to the point.
Ads charge per click. On Black Friday, sending clicks to your homepage means paying for customers to get lost in menus; sending them to an offer-specific page means paying for a decision.
When does a landing page make sense?
When there is a clear offer and a paid channel attracting people. A Black Friday bundle discounted until November 27, advertised on Instagram. A free assessment for form submissions. A course approaching enrollment closure. The page explains what it is, for whom, its price, contents and next action in one or two screens.
It does not make sense for introducing the company to people searching its name on Google. They want to know who you are, your location and contact details. That is the company website’s job. The glossary summarizes it, and website, landing page or store compares all three.
A Pilates studio wanting to sell 30 annual plans in November advertises a page with the plan, price, three open time slots and a button opening a prepared WhatsApp message rather than the whole website. People uninterested in the plan leave quickly, which is good.
What does a good landing page need?
A headline repeating the ad’s promise. The offer with price and inclusions rather than “contact for pricing.” Proof you exist: real photos, address and CNPJ. One button repeated down the page. Loading under three seconds on phones because ad visitors mostly use phones. Meta Pixel installed to identify clicks becoming inquiries.
What to do now
If you will advertise an offer in November, prepare and test its page in October. Describe the offer and see a free prototype within 48 hours: avilaops.com/criacao-de-site-profissional or WhatsApp wa.me/5517997811471.
Frequently asked questions
Does a landing page replace a website?
No. It serves a campaign; the website serves the company. Businesses with only landing pages disappear when people search their names on Google.
How much does a landing page cost?
At Avila Ops, custom landing pages start at R$ 1,500. The 48-hour prototype is free.
Can I send ads directly to WhatsApp instead?
Yes, and simple services often work well this way. Pages perform better when offers need explanation, pricing or proof before people want to talk.
Connections, made clear
From idea to published page, with a review.
An editorial workflow to keep content clear and organised.
- GoalDefine who the page is for and what it should communicate.
- ContentPrepare the copy, images and information.
- PreviewCheck the presentation before publishing.
- ReviewValidate content, links and next steps.
- PublicationPublish and keep the information up to date.
- Goal. Define who the page is for and what it should communicate.
- Content. Prepare the copy, images and information.
- Preview. Check the presentation before publishing.
- Review. Validate content, links and next steps.
- Publication. Publish and keep the information up to date.
Goal
Define who the page is for and what it should communicate.
Turn what you learned into your next step.
Tell us about your company and what you want to improve. We can explore the right tools, integrations or custom project together.