What internal links are and why they matter
Photo: Avila Ops Tecnologia
Internal links lead between pages of the same website. Menus, final “see also” sections, underlined service links within paragraphs. Two purposes: guide readers and show Google website organization.
The cheapest SEO resource. Pages receiving no links are orphans, harder to index.
What do they do for Google?
Discovery: crawlers follow page links. Importance: heavily linked internal pages look central.
Context: link text describes destinations. “Click here” says nothing. “Online store plans” does. Called anchor text.
An Olímpia inn has 15 pages, only four in menus, eleven unlinked. Google indexed four. Linking others from home and articles let crawlers discover them in following weeks.
How do I avoid excess?
Important pages within three homepage clicks. Each new page receives at least two existing-page links. Every explanatory article links to the problem-solving service.
Describe destinations rather than “here” or “learn more.” Do not link the same page five times per paragraph; once suffices. Store category pages gain most.
What to do now
List pages and inbound internal counts. Zero-link pages are likely invisible to Google. Avila Ops designs link structure into websites rather than adding later: avilaops.com/presenca-digital-para-pequenas-empresas or contact us on WhatsApp: wa.me/5517997811471.
Frequently asked questions
Are internal links backlinks?
No. Backlinks come from other websites, depend on others, harder to obtain. Internal links are yours to fix today.
How many per page?
No fixed number; relevant reader needs. Two to five relevant links suit 600-word articles.
Are menu links worth more than body links?
Both count. Body links gain surrounding context explaining destinations. Menus and text complement each other.
Turn what you learned into your next step.
Tell us about your company and what you want to improve. We can explore the right tools, integrations or custom project together.