What is an email newsletter and who is it for?
Photo: Avila Ops Tecnologia
A newsletter is a message sent regularly, weekly or monthly, to people who agreed to receive it. Its content is what your company has to say: news, tips, offers or behind-the-scenes stories. It maintains contact with people who already know you without depending on social media algorithms.
Newsletters are the cheapest way to remind customers you exist. A monthly email to 300 customers costs almost nothing and reaches each inbox without social algorithms choosing who sees it, something no Instagram post guarantees.
Who do newsletters work for?
Businesses with repeat purchases or long decisions. Veterinary clinics remind people about vaccines and deworming. Wine stores present a monthly bottle. Accounting firms announce tax deadlines. Language schools open enrollment. In every case, customers already bought or showed interest, and email keeps conversations open.
For one-time sales with little customer return, such as roof renovations, newsletters deliver less. Effort is better spent on Google reviews and referrals.
What do you need before sending the first one?
Professional email on your domain, because newsletters from free accounts land in spam more often and create the wrong impression. A permission-based list, even 40 people, collected at the counter, online or through WhatsApp. A reason to write beyond offers: if every email is a promotion, people unsubscribe.
The list is the asset. What is a contact list and why does it belong to you rather than social media? explains why it is worth more than followers.
What to do now
Do not wait for New Year: start in a month when you can maintain the rhythm. Before writing, fix the sender: [email protected] for R$ 10 per mailbox, ready today. avilaops.com/email-profissional or WhatsApp wa.me/5517997811471.
Frequently asked questions
How often should I send newsletters?
As often as you can maintain. One email every month delivers more than four in January and none in March. Start monthly and increase only with enough material.
Can I send newsletters to past customers without asking permission?
Brazil’s LGPD requires a legal basis for using data. Order notices are one thing; for newsletters and offers, the safe route is sending only to people who agreed and including easy unsubscribe in every message.
Do newsletters replace Instagram?
No. They serve different channels. Instagram reaches people unfamiliar with you; newsletters speak to those already familiar. Together, they work better than either alone.
Turn what you learned into your next step.
Tell us about your company and what you want to improve. We can explore the right tools, integrations or custom project together.