What should you ask for in a website quote before hiring?

Two people review documents and project stages on a laptop, representing a website quote.

Photo: Avila Ops Tecnologia

Request a quote detailing goals, pages, deliverables, content, integrations, mobile layouts, SEO, metrics, account ownership, timelines, support and recurring costs. If it is not written down, do not assume it is included.

Scope that must be in writing

The proposal should name the pages and each one’s purpose, explain who writes the content and supplies images, how many revisions are included and which integrations will be delivered.

  • Page map
  • Responsibility for text and images
  • Forms and integrations
  • Mobile adaptation
  • Number of revisions and acceptance criteria

Ask about ownership

The domain, main accounts, data and administrative access should be in the company’s name. A provider can operate and protect these resources, but the relationship should not depend on hiding credentials or preventing a future transfer.

Ask how results will be measured

A business website needs to support tracking relevant visits, WhatsApp clicks, forms and contact sources. SEO and measurement should be more than loose terms: ask for an explanation of what will be configured and delivered.

Costs and support after publication

Confirm domain, hosting, email, licenses, maintenance, support response times and the cost of future changes. This makes different proposals truly comparable.

Connections, made clear

From idea to published page, with a review.

An editorial workflow to keep content clear and organised.

Process overviewIllustrative workflow
  1. GoalDefine who the page is for and what it should communicate.
  2. ContentPrepare the copy, images and information.
  3. PreviewCheck the presentation before publishing.
  4. ReviewValidate content, links and next steps.
  5. PublicationPublish and keep the information up to date.
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