What does a small company need to improve digital sales?
Photo: Avila Ops Tecnologia
To improve digital sales, a small company usually needs four connected areas: its own foundation of website, domain and email; relationship channels such as Instagram and WhatsApp; an organized sales process with CRM and follow-up; and real results measurement through the Pixel and analytics.
Your own foundation
A website or landing page, domain and professional email give your company a stable address that does not depend on a social network’s algorithm and can be found on Google.
Relationship channels
Instagram and WhatsApp are often where small-business customers already are. The benefit comes from connecting these channels to your own foundation rather than treating them as isolated storefronts.
Process and measurement
Without CRM, follow-up and conversion measurement, the company does not know which channels and campaigns actually generate sales and tends to repeat what no longer works.
Turn what you learned into your next step.
Tell us about your company and what you want to improve. We can explore the right tools, integrations or custom project together.