Meta Pixel to measure what your ads deliver
Meta Pixel records what visitors do on your website after clicking an ad. Without it, campaigns are optimized for clicks and your company does not know which ads generated inquiries. Avila Ops installs the Pixel and Conversions API, configures the events that matter to your business and checks whether reported numbers match what actually arrived.
When it makes sense
- Companies advertising on Instagram or Facebook without knowing which ads produced results
- Campaigns optimized for clicks, reach or profile visits
- Websites without a remarketing audience of past visitors
- Lead reports that do not match inquiries received
What Avila Ops sets up
- Pixel installed and checked on every page
- Contact, registration and purchase events configured
- Conversions API sending the same events from the server
- Remarketing audiences and notice in the privacy policy
How it works
- List website actions that count as conversions for your business.
- Install the Pixel and Conversions API and eliminate duplicate events.
- Test every event using Meta’s tool and a real inquiry.
- After a few days, compare reports against inquiries received.
What changes in practice
- Campaigns optimized for people who get in touch rather than just click
- Cost per inquiry visible by ad and audience
- Remarketing to people who visited without contacting you
- Budget decisions based on what each campaign delivered
Frequently asked questions
Does the Pixel still work with privacy restrictions?
It works but sees less than before because browsers and operating systems block some tracking. That is why it is used alongside the Conversions API, which sends events from the server.
Do I need a website to use the Pixel?
Yes. The Pixel measures what happens on your company’s pages. Businesses selling only through WhatsApp or Instagram measure other signals, such as conversations started.
Does the Pixel require notice to visitors?
Yes. It processes browsing data, so the privacy policy must explain its use and purpose, and consent must follow the LGPD’s requirements for this type of data.
Want to see this working in your company?
Tell us what you do. You receive a prototype to evaluate before making any decision.