Avila Ops / Knowledge in practice
Growth
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47 articles · page 3 of 6
Growth · 4 min readMidyear: what the numbers say that you do not want to hear
Six months of data reveal what gut feelings hide. Five messages a small business needs to face at midyear, and what to do about each.
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Growth · 4 min readNext year's goals on one page
Next year's goals on one page: five numbers with current value, target value, deadline, and January's first action. A template and what to leave out.
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Growth · 3 min readA one-year digital plan that fits on one page
A one-year digital plan fits on one page: three current numbers, one goal, and one quarterly priority. A template to complete.
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Growth · 4 min readWhat to cut in January so you can invest
In January, cut unused subscriptions, low-margin products, nonpaying customers, and manual work. What remains goes into a single investment.
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Growth · 3 min readWhat remarketing is: ads for previous visitors
Remarketing shows ads only to people who visited your website or profile. Learn how it works, what to install in October, and when spending is worthwhile.
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Growth · 2 min readWhat is an email newsletter and who is it for?
A newsletter is a regular email sent to people who opted in. See when it suits small companies, when it does not and what you need first.
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Growth · 2 min readWhat customer acquisition cost (CAC) is
Customer acquisition cost is what you spend to win each new customer. Calculate it for your business and learn what to do with the result.
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Growth · 2 min readWhat referrals are and why they cost less
Referrals are customers bringing customers. They skip advertising, distrust and negotiation. Learn why they happen and how to make them routine.
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Growth · 2 min readWhat cold, warm, and hot audiences are
Cold audiences never heard of you, warm audiences have seen you, hot audiences bought or nearly did. Separate them and allocate Black Friday ads.
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