Avila Ops / Knowledge in practice
Growth
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47 articles · page 4 of 6
Growth · 2 min readWhat is repeat purchasing and why does it cost less?
Repeat purchasing is when the same customer buys again. See why it costs less than new customers and how to use Black Friday to generate a second purchase.
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Growth · 2 min readWhat a cash reserve is and how much to save
A cash reserve pays fixed bills even in months without sales. Learn how much to retain, where to keep it and how to begin.
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Growth · 2 min readWhat return on advertising investment is
Advertising return measures what comes back per real spent. Compare ROI and ROAS and calculate using your business figures.
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Growth · 3 min readWhat is open rate and what does it not tell you?
Open rate is the share of delivered emails that were opened. Understand how it is measured, why the number misleads and which metrics to use instead.
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Growth · 3 min readWhat is conversion rate and how do you calculate yours?
Conversion rate is the share of visitors who buy. See the formula, what to measure on Black Friday and how to tell whether traffic or your store is the problem.
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Growth · 3 min readWhat is a landing page and when should you use one?
A landing page has one goal and welcomes people clicking an ad. See when to use one and when a website is enough.
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Growth · 5 min readAd budgets: how much to spend without going broke
An ad budget comes from your margin per sale and measured cost per sale, not a round number. See the calculation, the October test, and the daily limit.
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Growth · 2 min readWhy divide your customer database into groups?
Grouping customers helps send each person the right message. See four groups every small store has and how to use them on Black Friday.
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Growth · 3 min readWhat a campaign report is for
A campaign report helps decide whether to repeat, adjust, or stop. See its five essential numbers and how to build one during Black Friday.
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