Avila Ops / Knowledge in practice
Growth
Websites, customer service and operations explained for people running a small business.
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47 articles · page 2 of 6
Growth · 4 min readEasy unsubscribing protects your email delivery
People unable to find unsubscribe mark messages as spam, hurting delivery for everyone. Learn about one-click unsubscribe and legal requirements.
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Growth · 4 min readTwo pages competing for the same search
When two of your pages answer the same search, Google alternates between them and neither climbs. How to identify and resolve keyword cannibalization.
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Growth · 4 min readWriting for people and artificial intelligence at the same time
Text AI can cite is the same text people understand quickly: answer first, sentences that stand alone, numbers, and sources. Here is the method.
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Growth · 3 min readSending frequency: how little is too little, and how much is too much?
Under one monthly email, customers forget you; over two weekly, they unsubscribe. Find and maintain the right rhythm for your business.
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Growth · 5 min readA website glossary: why it attracts visitors
Every term in your trade that customers do not understand becomes a 'what is' search. A website glossary answers those searches and directs readers to your service.
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Growth · 3 min readPurchased email lists: why they destroy delivery
A purchased list can damage domain reputation in one send through invalid addresses, spam traps and people who never subscribed. See what to do instead.
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Growth · 5 min readYour own store or a marketplace (third-party site): where to start
A marketplace brings ready customers and charges commission; your own store gives you margin and customer ownership but requires traffic. See how to decide where to start.
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Growth · 4 min readMeasuring campaigns: the numbers that really matter
Reach and likes do not pay bills. Six numbers show whether a campaign paid off: margin, cost per order, paid orders, average order value, returns, and new customers.
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Growth · 4 min readMissed goal: adjust or persist?
Missed your first-half goal? Find out whether the goal, plan, or execution failed. A decision table for choosing between adjusting and persisting.
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