Avila Ops / Knowledge in practice
Digital presence
Websites, customer service and operations explained for people running a small business.
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Practical guidance to turn a question into your next step.
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78 articles · page 1 of 4
Digital presence · 4 min readOversized images: the mistake that slows mobile stores
A 4 MB product photo is the most common cause of slow mobile stores. Learn the right size, format and how to fix all images before Black Friday.
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Digital presence · 4 min readSlow pages lose sales: what to measure and remove
A page taking more than 2.5 seconds on mobile loses ad visitors. What to measure, what usually adds weight, and what to remove before Black Friday.
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Digital presence · 3 min readCan your website handle peak traffic? How to test beforehand
Determine whether your store can handle Black Friday traffic: measurements, simulated visits, hosting questions, and outage preparations.
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Digital presence · 3 min readI paid for a domain and never built the website: what now?
A domain without a website is still useful for business email and a simple page. Learn when to use it, let it expire, and what to check first.
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Digital presence · 4 min readHow to choose a store name and check whether it is available
A good store name is easy to say, spell, and type. See the criteria and four checks: Registro.br, INPI, Instagram, and the state commercial registry.
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Digital presence · 3 min readProduct titles: how customers search
Product titles should use the words customers type into Google. Learn the type + attribute + brand + variation formula and find the right terms.
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Digital presence · 4 min readHow to photograph products with a phone and window light
Window to the side, product one meter away, phone supported, flash off: step-by-step product photography without a studio or equipment.
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Digital presence · 3 min readProduct photos with a consistent background: what changes
A consistent photo background makes your store look like a store, helps customers compare, and avoids marketplace rejection. Standardize without a studio.
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Digital presence · 4 min readAppearing on the map when someone searches near me
For 'near me' searches, Google considers distance, relevance, and prominence. See what you control in each and which tactics do not help.
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Digital presence · 3 min readAn email signature that works for you
Good email signatures include name, role, company, linked WhatsApp, and website in text without heavy images. A template, what to remove, and standardization.
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Digital presence · 4 min readFake reviews: how to report them and what to avoid
Report fake reviews through Google Business Profile with evidence that no service occurred. How to identify them, what to write, and what makes things worse.
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Digital presence · 3 min readGoogle reviews: how to request and respond to them
Request Google reviews immediately after delivery with a direct link and short message. Reply to all, including negative ones, within two days. Ready templates.
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Digital presence · 4 min readCards and messages: the detail that becomes a referral
The gift card is the only piece of your brand the mother sees. What to write, how to standardize without losing the personal touch, and why it generates referrals.
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Digital presence · 4 min readColors, fonts, and logo in one place
One collection with every logo version, color codes, and fonts keeps your brand consistent across suppliers. What to include and where to store it.
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Digital presence · 4 min readDNS: what breaks when someone changes it incorrectly
An accidentally deleted or changed DNS record takes down a website, email, or both. The five most common mistakes, what each breaks, and how to avoid them.
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Digital presence · 5 min readWhose name is on your domain: a costly mistake
A domain registered to a supplier, former partner, or former employee is the costliest infrastructure mistake. How to check and fix it.
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Digital presence · 3 min readNew domain: warm it up before sending email
A new domain has no history, and Gmail distrusts sudden high volumes. Follow a four-week plan to start sending without landing in spam.
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Digital presence · 4 min readYour email is going to spam without you knowing
Test business email deliverability in 10 minutes: three test accounts, header checks, and four fixes in order. No paid tools required.
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Digital presence · 5 min readA home business address: how to look professional
Working from home does not require hiding or inventing an address. How to use a Google service area, what to put on your website, and when a virtual office makes sense.
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Digital presence · 3 min readThe same address, phone, and hours everywhere
Business name, address, phone, and hours must match on Google, your website, Instagram, and WhatsApp. Check and correct them in an afternoon.
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Digital presence · 4 min readReal people photos vs. stock photos
Real photos of your staff, location, and products persuade; stock images only illustrate ideas. What to photograph, how to use your phone, and legal requirements.
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Digital presence · 3 min readCampaign photos and copy: what to reuse
Product photos, descriptions that converted and successful WhatsApp answers work year-round. What to keep, discard and use on your website.
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Digital presence · 4 min readCustomer stories: how to write with permission
A customer story has a before, what was done, and an after, with numbers approved in writing by the customer. Structure, permission, and what not to publish.
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Digital presence · 4 min readYear-end hours on Google, your website, and WhatsApp
Christmas and New Year's hours must appear on Google Business Profile, WhatsApp, and your website. Where to change them, in what order, and when to restore them.
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