Avila Ops / Knowledge in practice

Digital presence

Websites, customer service and operations explained for people running a small business.

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72 articles · page 2 of 8

Digital presence · 5 min read

Whose name is on your domain: a costly mistake

A domain registered to a supplier, former partner, or former employee is the costliest infrastructure mistake. How to check and fix it.

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Digital presence · 3 min read

New domain: warm it up before sending email

A new domain has no history, and Gmail distrusts sudden high volumes. Follow a four-week plan to start sending without landing in spam.

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Digital presence · 5 min read

A home business address: how to look professional

Working from home does not require hiding or inventing an address. How to use a Google service area, what to put on your website, and when a virtual office makes sense.

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Digital presence · 3 min read

The same address, phone, and hours everywhere

Business name, address, phone, and hours must match on Google, your website, Instagram, and WhatsApp. Check and correct them in an afternoon.

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Digital presence · 4 min read

Real people photos vs. stock photos

Real photos of your staff, location, and products persuade; stock images only illustrate ideas. What to photograph, how to use your phone, and legal requirements.

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Digital presence · 3 min read

Product photos with a consistent background: what changes

A consistent photo background makes your store look like a store, helps customers compare, and avoids marketplace rejection. Standardize without a studio.

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Digital presence · 3 min read

Campaign photos and copy: what to reuse

Product photos, descriptions that converted and successful WhatsApp answers work year-round. What to keep, discard and use on your website.

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Digital presence · 4 min read

Customer stories: how to write with permission

A customer story has a before, what was done, and an after, with numbers approved in writing by the customer. Structure, permission, and what not to publish.

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Digital presence · 4 min read

Year-end hours on Google, your website, and WhatsApp

Christmas and New Year's hours must appear on Google Business Profile, WhatsApp, and your website. Where to change them, in what order, and when to restore them.

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