Avila Ops / Knowledge in practice

Digital presence

Websites, customer service and operations explained for people running a small business.

Browse by topic

• All topics
• Growth
• Sales
• Digital presence
• Operations
• Online presence
• Marketing
• Artificial intelligence
• Customer service

Practical guidance to turn a question into your next step.

Explore the articles

72 articles · page 6 of 8

Digital presence · 2 min read

Google search titles and descriptions: what they are

Titles and descriptions are the blue and gray search-result text. You write both. Learn suitable lengths and what earns the click.

Read guide ↗Digital presence · 2 min read

What SPF, DKIM, and DMARC are, without jargon

SPF, DKIM, and DMARC prove email came from your business. Understand each in one sentence and check your domain has all three.

Read guide ↗Digital presence · 4 min read

A contact page that builds trust

A convincing contact page has a WhatsApp link, domain email, address or city, hours, CNPJ, and response time. What to remove and what to add.

Read guide ↗Digital presence · 4 min read

Slow pages lose sales: what to measure and remove

A page taking more than 2.5 seconds on mobile loses ad visitors. What to measure, what usually adds weight, and what to remove before Black Friday.

Read guide ↗Digital presence · 3 min read

I paid for a domain and never built the website: what now?

A domain without a website is still useful for business email and a simple page. Learn when to use it, let it expire, and what to check first.

Read guide ↗Digital presence · 4 min read

Long-tail keywords for neighborhood businesses

Neighborhood businesses do not compete for 'dentist'; they compete for 'dentist open Saturdays in Jardim Alto Rio Preto.' Build your own long-tail keyword.

Read guide ↗Digital presence · 2 min read

What automatic renewal is for

Automatic renewal pays domains and hosting before expiry without reminders. What to enable, verify, and what it does not cover.

Read guide ↗Digital presence · 2 min read

What a sitemap is for

Sitemaps list pages for Google so none are missed. What they do, do not do, and how to submit yours.

Read guide ↗Digital presence · 2 min read

What Google Business Profile does

Google Business Profile is your free search and map listing. Learn what it solves, its limits and how to create yours.

Read guide ↗