Avila Ops / Knowledge in practice

Digital presence

Websites, customer service and operations explained for people running a small business.

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72 articles · page 3 of 8

Digital presence · 4 min read

Cheap hosting: how you pay for what you save

Cheap hosting saves little each month and charges in slowness, downtime, missing backups, and slow support. Where the bill appears and when it is worthwhile.

Read guide ↗Digital presence · 4 min read

Oversized images: the mistake that slows mobile stores

A 4 MB product photo is the most common cause of slow mobile stores. Learn the right size, format and how to fix all images before Black Friday.

Read guide ↗Digital presence · 5 min read

Impressions, clicks, and position: the numbers that matter

An impression means appearing, a click means being chosen, and position is where you appeared. Learn to read all three together and what each combination tells you to do.

Read guide ↗Digital presence · 4 min read

Your logo on dark backgrounds and as an app icon

Your logo needs a dark-background version and a square icon for profiles, favicons, and phones. See how to derive both from your current logo.

Read guide ↗Digital presence · 4 min read

Migrating platforms without losing Google visibility

Switching platforms without losing traffic requires a page list, 301 redirects, the same domain, and Search Console. A five-step plan.

Read guide ↗Digital presence · 3 min read

One star on Google: a response script

Answer one-star Google reviews within 24 hours in five lines, with a name and deadline. The script, what to avoid, and how to ask customers to update reviews.

Read guide ↗Digital presence · 3 min read

What is the spam folder and why does your message land there?

Spam folders filter unwanted email. Understand four reasons your company's messages land there and what to fix first.

Read guide ↗Digital presence · 2 min read

What DNS is, explained without jargon

DNS is the address list telling the internet where your website and email live. Understand it simply and know who should control yours.

Read guide ↗Digital presence · 2 min read

What a favicon is: the browser-tab icon

Favicons are small icons beside website names in browser tabs. Their purpose, correct sizes, and why entire logos do not fit.

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