Avila Ops / Knowledge in practice

Digital presence

Websites, customer service and operations explained for people running a small business.

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Practical guidance to turn a question into your next step.

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72 articles · page 8 of 8

Digital presence · 4 min read

A website built and abandoned: what does reviving it cost?

Reviving an abandoned website costs less than building another when its domain, access, and platform are still active. A four-question assessment.

Read guide ↗Digital presence · 4 min read

About us: the most read and most poorly made page

The About page answers who you are, what you do, for whom, since when, where, and who responds. Six sections, what to cut, and why mission and vision do not help.

Read guide ↗Digital presence · 3 min read

Does your business disappear when people search its name?

If Google searches for your business show no profile, website, or WhatsApp, you lose referrals. Test in five minutes and fix it.

Read guide ↗Digital presence · 4 min read

Does your brand look the same on Instagram, your website, and your invoice?

Test in 10 minutes whether your brand is consistent: matching logo, color, font, name, and contacts on Instagram, your website, WhatsApp, and invoices. A 12-point list.

Read guide ↗Digital presence · 5 min read

Your page is not getting indexed: five common causes

A forgotten noindex tag, robots.txt blocking, an orphan page, duplicate content, and a slow site: five reasons a page disappears from Google and how to fix them.

Read guide ↗Digital presence · 3 min read

Product titles: how customers search

Product titles should use the words customers type into Google. Learn the type + attribute + brand + variation formula and find the right terms.

Read guide ↗Digital presence · 4 min read

Switching technology providers without losing your domain, email, or website

The order for switching providers: domain in your name, email and website backups, then DNS. A plan to avoid depending on the outgoing provider.

Read guide ↗Digital presence · 4 min read

Uniforms, vehicles, and storefronts as advertising

Uniforms, cars, and storefronts are ads you pay for once that keep circulating for years. What to put on each and how to connect everything to WhatsApp.

Read guide ↗Digital presence · 5 min read

Mobile speed: what Google measures

Google measures three mobile numbers: when the main content appears, response to a tap, and how much the page shifts. The thresholds and what to fix.

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