Avila Ops / Knowledge in practice

Sales

Websites, customer service and operations explained for people running a small business.

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102 articles · page 10 of 12

Sales · 4 min read

Why card payments take time to reach your account

Why card funds take time to arrive: the payment journey, processor contract deadlines, advance payment costs and ways to protect cash flow.

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Sales · 4 min read

Black Friday pricing without destroying the year's margin

How to set Black Friday discounts from each product's margin, with quantity limits, bundles, and Pix, to sell more without ending the year at a loss.

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Sales · 4 min read

Public website pricing: show it or not?

Show prices for standardized services and 'starting at' when they vary; omit them only for truly unique proposals. The criteria and legal requirements.

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Sales · 4 min read

Last-minute gifts: pickup, digital products, and certificates

After the delivery cutoff, stores can still sell through pickup, digital products, and gift certificates. See how to set each up and what to tell customers.

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Sales · 4 min read

Gifts by price range: making the choice easier

Organizing gifts by price range helps customers decide in minutes. Set the ranges, choose what goes in each, and show them in your store and WhatsApp.

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Sales · 5 min read

Prevent nonpayment at the sale, not afterward

Prevent nonpayment at the sale: upfront Pix for customers without a history, verified details for boleto, deposits for custom orders, and credit limits. Five rules and their costs.

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Sales · 5 min read

A product that sells well but earns little profit

A low-margin best seller is only a problem if it fails to attract customers and ties up cash and inventory. How to calculate product margins and decide.

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Sales · 4 min read

A proposal that closes without a meeting

A proposal closes without a meeting when it answers customers' questions on one page, with price, deadline, and one-tap acceptance. A template.

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Sales · 4 min read

Cold, warm, and hot audiences: what to say to each

Cold audiences have never heard of you, warm audiences have seen you, and hot audiences have talked to you. What to say and avoid in ads for each.

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