Avila Ops / Knowledge in practice
Sales
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102 articles · page 9 of 12
Sales · 2 min readWhat is a store category for?
Categories guide customers to products without search. Learn to organize around shoppers' logic, how many categories to create and common mistakes.
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Sales · 5 min readEaster and short holiday seasons: a two-week campaign
A short holiday season calls for a 14-day campaign: get the page ready first, start with your own channels, and advertise only in the last week. A day-by-day plan.
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Sales · 4 min readPausing ad campaigns during vacations: when it makes sense
Pausing vacation advertising makes sense when nobody can respond or demand disappears. Otherwise, reduce spending. Learn how to preserve campaign history.
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Sales · 4 min readAsking for reviews without making it awkward
Ask for a review right after service, with a direct link, only once, and nothing in exchange. The right moment, a message that works, and how to automate it.
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Sales · 5 min readDoes requiring registration before purchase drive buyers away?
Yes, mandatory registration before payment makes people abandon purchases. What to ask for, how to offer an account afterward, and what Brazil's LGPD requires.
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Sales · 4 min readLost the sale: the question that teaches more than a yes
When a customer says no, one question reveals problems with price, proposals or channels. Ask without trying to reverse the decision and learn from the answer.
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Sales · 4 min readQuestions that save time before sending a quote
Three questions before a quote prevent rework: what, when, and price range. See industry examples and how to ask without driving customers away.
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Sales · 5 min readPix payment not received: what to check before canceling
The customer says they paid, but the order is still pending. Five checks in order, how to distinguish a delay from fraud, and when you can cancel safely.
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Sales · 4 min readPix, card, or boleto: what each costs and when it is worthwhile
Pix arrives immediately with the lowest fee. Cards offer installments and take time. Boleto clears within 3 business days, and some are never paid. See what to offer in your store.
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