Avila Ops / Knowledge in practice
Sales
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102 articles · page 7 of 12
Sales · 2 min readWhat is product margin, and why can your bestseller lose money?
Product margin is what remains after costs, fees and absorbed shipping. Learn to calculate it and why a Black Friday bestseller may lose money.
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Sales · 2 min readWhat a payment gateway is and what it charges
A payment gateway connects stores to banks and card networks. Learn its functions, three possible charges, and contract comparison criteria.
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Sales · 2 min readWhat a business proposal is and what it must include
A business proposal states deliverables, price and deadlines. The seven items customers need to decide.
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Sales · 2 min readWhat annual price adjustments are and how to calculate yours
Annual adjustments restore prices once yearly to cover rising costs. Learn the calculation, index selection and timing.
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Sales · 2 min readWhat is average order value?
Average order value divides revenue by order count. Learn to calculate it, why it falls on Black Friday and how to raise it without discounts.
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Sales · 3 min readWhat is CRM, the customer directory that works for you?
CRM records every customer conversation and reminds you who needs follow-up. See how it differs from spreadsheets and when it is worthwhile.
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Sales · 2 min readWhat is an online store and what does it do that a catalog cannot?
Online stores let customers choose, pay and receive confirmation without talking to you. See what catalogs cannot do and when each is sufficient.
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Sales · 2 min readWhat is a gift card and how does it work?
A gift card is credit paid for today and used later. Learn how to issue and track it and why it sells well between Black Friday and Christmas without discounts.
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Sales · 5 min readPrice objections: three responses that work
When customers say 'it's expensive,' three responses work: ask compared with what, show what is included, and offer a smaller version.
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