Avila Ops / Knowledge in practice
Sales
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102 articles · page 3 of 12
Sales · 3 min readUnresponsive contacts: when to close the conversation
Three follow-ups over just more than two weeks, each with something new, and a closing message. See the outline, timing and records.
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Sales · 5 min readDiscount codes: rules that prevent losses
An unlimited discount code creates losses. See seven rules (minimum order, expiration, single use, no stacking) and how to measure whether it generated new sales.
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Sales · 4 min readAfter the occasion: what to do with gift buyers
Mother's Day gift buyers are new customers who disappear unless you act. Four messages for the following 30 days and how to record them in CRM.
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Sales · 4 min readFake discounts bring fines and destroy your brand
Raising prices to discount them later is misleading advertising under the CDC. How Procon and customers discover it, and what to fix if you already advertised.
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Sales · 4 min readProduct descriptions that sell without the fluff
Good descriptions answer who it is for, what it solves, and what is included or excluded. A four-part structure, what to cut, and a before-and-after example.
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Sales · 4 min readChildren's Day without turning it into a clearance sale
How to sell on Brazil's Children's Day, October 12, without using up November's discounts: gifts by price range, bundles, scheduled delivery and customer service.
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Sales · 4 min readMother's Day: the biggest sales occasion for small businesses
Mother's Day is the second Sunday in May, May 9 in 2027. Why it matters more than Black Friday to small businesses, what to sell and when to start.
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Sales · 4 min readValentine's Day: selling gifts without a price war
For Valentine's Day, gift buyers pay for getting it right, not discounts. Build an offer, delivery deadline, and service that protect your margin.
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Sales · 4 min readFree shipping above what amount? The calculation that decides
The free shipping minimum comes from three numbers: average order value, average shipping cost, and margin. Calculate it step by step and test without risking the month.
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