Avila Ops / Knowledge in practice

Sales

Websites, customer service and operations explained for people running a small business.

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Practical guidance to turn a question into your next step.

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102 articles · page 11 of 12

Sales · 4 min read

How many times to follow up before giving up on a contact

Three spaced follow-ups, each with something new, then a closing message. See the schedule, what to write at each step, and when to stop.

Read guide ↗Sales · 3 min read

What to charge: prices that cover operations and leave a surplus

The right price covers direct costs, hourly overhead, taxes, and margin. A four-step calculation and common underpricing mistakes.

Read guide ↗Sales · 4 min read

What selling online really costs when you add everything up

Selling online costs a platform, payment fees, shipping, packaging, taxes, and time. See the calculation line by line, with Avila Ops public prices.

Read guide ↗Sales · 3 min read

Who is who in online store payments

Store, customer bank, card network and payment processor each do a job and charge for it. Follow money from purchase to your account.

Read guide ↗Sales · 4 min read

Public complaints: respond, delete, or ignore?

Answer legitimate complaints within 24 hours; report abuse or spam; ignore nothing. Criteria for each case, a response template, and what to do afterward.

Read guide ↗Sales · 5 min read

Declining work gracefully

Decline quickly, in three lines, without a long explanation and with a referral. When to say no, messages for each situation, and how to keep the door open.

Read guide ↗Sales · 4 min read

A customer service outline that keeps conversations flexible

A good service outline lists stages and required questions rather than copy-and-paste text. Learn to build yours on one page and leave wording flexible.

Read guide ↗Sales · 3 min read

How to test ads on a small budget

Test advertising with little money using one variable at a time and a metric that answers the question. A two-week guide for small businesses.

Read guide ↗Sales · 4 min read

Exchanges instead of refunds: how to offer without pressure

An exchange preserves the sale; a refund preserves the customer. How to offer exchanges or credit without pressure, and when returning the money is the only answer.

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