Avila Ops / Knowledge in practice
Sales
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Practical guidance to turn a question into your next step.
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102 articles · page 4 of 12
Sales · 3 min readService history: why recording everything pays off
Recording every customer contact avoids repeated questions, forgotten sales, and dependence on staff memory. What to record and where.
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Sales · 3 min readBundles and experiences: selling more than the product
A bundle groups products for a reason. An experience is what happens before and after. Build both for June without inflating inventory.
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Sales · 5 min readClean up your list: dead contacts cost money
Contacts who have not responded in over a year cost you sending fees, time, and email deliverability. Learn to split your list into three groups and handle each one.
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Sales · 5 min readUsing payment links safely on WhatsApp
A WhatsApp payment link is safe when it comes from your domain or a known processor, in the existing conversation, with the agreed amount. See how.
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Sales · 4 min readAn abandoned-cart message that does not annoy
One message, one to three hours later, with the product and a useful question. What to write, when to stop, and why abandoned-cart coupons are a mistake.
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Sales · 5 min readA year-end message that is more than a WhatsApp chain message
A year-end message works when it is personal, mentions something real about the relationship, and does not sell. Templates by customer type and how to send them individually.
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Sales · 4 min readA reactivation message that does not beg
A good reactivation message includes a name, a reference to the last purchase, and a useful reason to return. Five templates by situation and when to stop sending.
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Sales · 4 min readNegotiating a small customer's debt: what to accept
For small debts, accept waived interest and penalties, a few installments, and a short deadline. Avoid discounts without an upfront payment or promises without dates.
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Sales · 5 min readYour customer's 13th-month salary: the month when money is available
The 13th-month salary arrives in two installments, by November 30 and December 20. It is a window to collect overdue payments, make postponed sales, and sell annual plans.
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