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371 articles · page 13 of 42

Growth · 4 min read

Measuring campaigns: the numbers that really matter

Reach and likes do not pay bills. Six numbers show whether a campaign paid off: margin, cost per order, paid orders, average order value, returns, and new customers.

Read guide ↗Operations · 3 min read

Automatic messages that do not sound robotic

Good automatic messages answer questions, use names, say when someone will reply, and offer an exit. WhatsApp templates and what to avoid.

Read guide ↗Sales · 4 min read

An abandoned-cart message that does not annoy

One message, one to three hours later, with the product and a useful question. What to write, when to stop, and why abandoned-cart coupons are a mistake.

Read guide ↗Sales · 5 min read

A year-end message that is more than a WhatsApp chain message

A year-end message works when it is personal, mentions something real about the relationship, and does not sell. Templates by customer type and how to send them individually.

Read guide ↗Sales · 4 min read

A reactivation message that does not beg

A good reactivation message includes a name, a reference to the last purchase, and a useful reason to return. Five templates by situation and when to stop sending.

Read guide ↗Growth · 4 min read

Missed goal: adjust or persist?

Missed your first-half goal? Find out whether the goal, plan, or execution failed. A decision table for choosing between adjusting and persisting.

Read guide ↗Growth · 4 min read

Midyear: what the numbers say that you do not want to hear

Six months of data reveal what gut feelings hide. Five messages a small business needs to face at midyear, and what to do about each.

Read guide ↗Growth · 4 min read

Next year's goals on one page

Next year's goals on one page: five numbers with current value, target value, deadline, and January's first action. A template and what to leave out.

Read guide ↗Operations · 4 min read

Moving from spreadsheets to software without losing history

Move from spreadsheets to software without losing history: freeze, clean, import, and verify. Four steps and what commonly goes wrong.

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