Avila Ops / Knowledge in practice

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Websites, customer service and operations explained for people running a small business.

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371 articles · page 11 of 42

Growth · 5 min read

A website glossary: why it attracts visitors

Every term in your trade that customers do not understand becomes a 'what is' search. A website glossary answers those searches and directs readers to your service.

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Operations · 5 min read

The fake Pix receipt scam

The fake Pix receipt scam uses an edited image sent on WhatsApp. The defense: release the product only when the money is in your account. See the process.

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Digital presence · 4 min read

Customer stories: how to write with permission

A customer story has a before, what was done, and an after, with numbers approved in writing by the customer. Structure, permission, and what not to publish.

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Sales · 3 min read

Service history: why recording everything pays off

Recording every customer contact avoids repeated questions, forgotten sales, and dependence on staff memory. What to record and where.

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Digital presence · 4 min read

Year-end hours on Google, your website, and WhatsApp

Christmas and New Year's hours must appear on Google Business Profile, WhatsApp, and your website. Where to change them, in what order, and when to restore them.

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Digital presence · 4 min read

Cheap hosting: how you pay for what you save

Cheap hosting saves little each month and charges in slowness, downtime, missing backups, and slow support. Where the bill appears and when it is worthwhile.

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Digital presence · 4 min read

Oversized images: the mistake that slows mobile stores

A 4 MB product photo is the most common cause of slow mobile stores. Learn the right size, format and how to fix all images before Black Friday.

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Operations · 4 min read

Importing old records: what to clean first

Importing old records without cleaning creates duplicate customers and products without prices. See seven common problems and the order to resolve them.

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Digital presence · 5 min read

Impressions, clicks, and position: the numbers that matter

An impression means appearing, a click means being chosen, and position is where you appeared. Learn to read all three together and what each combination tells you to do.

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