Avila Ops / Knowledge in practice

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371 articles · page 22 of 42

Operations · 2 min read

Dispatch time is not delivery time: understand the difference

Dispatch time ends when orders leave your hands. Delivery time includes transport. Announce both clearly for Brazilian Valentine's Day.

Read guide ↗Digital presence · 3 min read

What is a digital presence, plainly explained?

A digital presence means people can find and understand your company when searching. See its five elements, what it is not and where to start.

Read guide ↗Sales · 2 min read

What a business proposal is and what it must include

A business proposal states deliverables, price and deadlines. The seven items customers need to decide.

Read guide ↗Growth · 2 min read

What cold, warm, and hot audiences are

Cold audiences never heard of you, warm audiences have seen you, hot audiences bought or nearly did. Separate them and allocate Black Friday ads.

Read guide ↗Operations · 2 min read

What is shipment tracking and how does it reduce customer messages?

Tracking codes show where parcels are. Learn to send them through WhatsApp automatically and reduce Black Friday “where is my order?” messages.

Read guide ↗Sales · 2 min read

What annual price adjustments are and how to calculate yours

Annual adjustments restore prices once yearly to cover rising costs. Learn the calculation, index selection and timing.

Read guide ↗Growth · 2 min read

What is repeat purchasing and why does it cost less?

Repeat purchasing is when the same customer buys again. See why it costs less than new customers and how to use Black Friday to generate a second purchase.

Read guide ↗Digital presence · 3 min read

What is a redirect and why does it preserve traffic?

A redirect takes visitors from an old address to a new one without errors. Understand 301 redirects and when they prevent lost Google visits.

Read guide ↗Operations · 2 min read

What INPI trademark registration is

INPI trademark registration gives exclusive use of a name and logo in Brazil. Learn what it protects, what it does not, and when it matters.

Read guide ↗