Avila Ops / Knowledge in practice

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371 articles · page 32 of 42

Operations · 4 min read

Reference prices: the rule that avoids Procon fines

A crossed-out reference price must have actually been charged. Record price history in October and advertise discounts without fines.

Read guide ↗Sales · 4 min read

Public website pricing: show it or not?

Show prices for standardized services and 'starting at' when they vary; omit them only for truly unique proposals. The criteria and legal requirements.

Read guide ↗Sales · 4 min read

Last-minute gifts: pickup, digital products, and certificates

After the delivery cutoff, stores can still sell through pickup, digital products, and gift certificates. See how to set each up and what to tell customers.

Read guide ↗Sales · 4 min read

Gifts by price range: making the choice easier

Organizing gifts by price range helps customers decide in minutes. Set the ranges, choose what goes in each, and show them in your store and WhatsApp.

Read guide ↗Sales · 5 min read

Prevent nonpayment at the sale, not afterward

Prevent nonpayment at the sale: upfront Pix for customers without a history, verified details for boleto, deposits for custom orders, and credit limits. Five rules and their costs.

Read guide ↗Operations · 4 min read

Written processes: one page that prevents rework

A written process is one page with a trigger, numbered steps, expected result and exception handling. Write your first in 30 minutes.

Read guide ↗Sales · 5 min read

A product that sells well but earns little profit

A low-margin best seller is only a problem if it fails to attract customers and ties up cash and inventory. How to calculate product margins and decide.

Read guide ↗Operations · 3 min read

Seasonal products: how much to buy and when

Buy seasonal products based on last year's sales, supplier lead times and the season's end. See the June calculation and how to prevent leftovers.

Read guide ↗Growth · 4 min read

A referral program without an app or coupon

Small-business referral programs need three rules: ask at the right time, make sharing easy, and thank people afterward. No app or coupon.

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