Avila Ops / Knowledge in practice

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371 articles · page 14 of 42

Digital presence · 4 min read

Migrating platforms without losing Google visibility

Switching platforms without losing traffic requires a page list, 301 redirects, the same domain, and Search Console. A five-step plan.

Read guide ↗Operations · 5 min read

Christmas: a delivery deadline is a promise you cannot break

At Christmas, the delivery deadline is part of the gift. Learn how to calculate the cutoff date, where to communicate it, and what to do when an order is late.

Read guide ↗Sales · 4 min read

Negotiating a small customer's debt: what to accept

For small debts, accept waived interest and penalties, a few installments, and a short deadline. Avoid discounts without an upfront payment or promises without dates.

Read guide ↗Digital presence · 3 min read

One star on Google: a response script

Answer one-star Google reviews within 24 hours in five lines, with a name and deadline. The script, what to avoid, and how to ask customers to update reviews.

Read guide ↗Sales · 5 min read

Your customer's 13th-month salary: the month when money is available

The 13th-month salary arrives in two installments, by November 30 and December 20. It is a window to collect overdue payments, make postponed sales, and sell annual plans.

Read guide ↗Sales · 4 min read

The after-sale follow-up nobody makes

Three after-sale contacts: a day after delivery, a few days later, and at repurchase time. What to say, what the LGPD allows, and how to automate them.

Read guide ↗Operations · 4 min read

The order came in and inventory does not match: now what?

Sold more than you have? Follow the right order: take it offline, count, prioritize by payment time, and offer customers options without holding their money.

Read guide ↗Growth · 3 min read

A one-year digital plan that fits on one page

A one-year digital plan fits on one page: three current numbers, one goal, and one quarterly priority. A template to complete.

Read guide ↗Operations · 3 min read

What stores must display by law before selling

What online stores must show before purchase: CNPJ, address, total price, delivery time, exchange policy, contact details, and privacy. Check yours.

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