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371 articles · page 33 of 42
Sales · 4 min readA proposal that closes without a meeting
A proposal closes without a meeting when it answers customers' questions on one page, with price, deadline, and one-tap acceptance. A template.
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Sales · 4 min readCold, warm, and hot audiences: what to say to each
Cold audiences have never heard of you, warm audiences have seen you, and hot audiences have talked to you. What to say and avoid in ads for each.
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Operations · 3 min readWhen automation needs to alert a person
Automation handles the predictable and calls someone for the unexpected. Four cases requiring a stop and alert, and how to make alerts useful.
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Operations · 3 min readWhen AI answers and when it calls a person
Service AI answers documented, repetitive questions about deadlines, tracking, and exchanges. It calls a person for complaints, exceptions, or decisions. See the rule.
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Operations · 4 min readHow many messages until a sale: the calculation that changes the pitch
Knowing how many conversations become a sale tells you what each message is worth. Calculate it with your existing WhatsApp history and put the number to work.
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Operations · 4 min readHow many collection messages to send and when to stop
Four to five messages in 30 days is the useful limit for automated collections. After that, it becomes human negotiation or a loss. See the criteria and the law.
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Sales · 4 min readHow many times to follow up before giving up on a contact
Three spaced follow-ups, each with something new, then a closing message. See the schedule, what to write at each step, and when to stop.
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Sales · 3 min readWhat to charge: prices that cover operations and leave a surplus
The right price covers direct costs, hourly overhead, taxes, and margin. A four-step calculation and common underpricing mistakes.
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Growth · 4 min readWhat a new customer costs, and why you should know
A new customer costs your acquisition spending divided by how many customers arrived. How to calculate it by channel, address high costs, and adjust pricing.
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