Avila Ops / Knowledge in practice

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371 articles · page 38 of 42

Operations · 4 min read

The final week before Black Friday: what to freeze

From November 20, nothing changes in the store except activating the offer: no theme, app, payment, or carrier changes. See what to freeze and why.

Read guide ↗Sales · 4 min read

The last week before a special occasion: what there is still time to do

Seven days before a special occasion, there is time for WhatsApp offers, gift certificates, store pickup and local ads. A new website cannot wait until then.

Read guide ↗Growth · 4 min read

One page for every question customers ask

Every question customers repeat on WhatsApp is a Google search. Turn those questions into pages that rank and sell.

Read guide ↗Digital presence · 4 min read

Uniforms, vehicles, and storefronts as advertising

Uniforms, cars, and storefronts are ads you pay for once that keep circulating for years. What to put on each and how to connect everything to WhatsApp.

Read guide ↗Operations · 5 min read

A breach: what to do in the first 24 hours

Customer data leaked: contain, record, assess risk, notify the ANPD and customers. An hour-by-hour plan for small businesses without destroying evidence.

Read guide ↗Digital presence · 5 min read

Mobile speed: what Google measures

Google measures three mobile numbers: when the main content appears, response to a tap, and how much the page shifts. The thresholds and what to fix.

Read guide ↗Growth · 4 min read

Sell on Instagram and fulfill through your store: connecting it all

Instagram showcases; your store closes and fulfills. Connect your profile, stories, ads, and WhatsApp to checkout without losing sales or manually checking Pix payments.

Read guide ↗Sales · 2 min read

Selling outside Brazil: what changes in taxes, shipping, and currency

International sales change taxes, product transportation, and payment currency. What to check before the first order.

Read guide ↗Sales · 4 min read

Back-to-school season for businesses that do not sell school supplies

Back-to-school changes every family's routine, opening sales for salons, restaurants, transportation, healthcare, and services. What to offer.

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