Avila Ops / Knowledge in practice
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371 articles · page 4 of 42
Digital presence · 4 min readCards and messages: the detail that becomes a referral
The gift card is the only piece of your brand the mother sees. What to write, how to standardize without losing the personal touch, and why it generates referrals.
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Sales · 4 min readWhat do loyal customers deserve beyond discounts?
Loyal customers deserve priority, early access, service by name, and solutions without red tape. Six ways to recognize them without sacrificing margin.
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Sales · 4 min readCustomers who take work but bring no profit
Customers who consume support time, demand discounts, and pay late cost more than they earn. Identify them with numbers, change the rules, and end relationships without a fight.
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Sales · 4 min readCustomers who disappear: signs before you lose them
Customers do not disappear suddenly; they signal it for weeks. See five signs, how to calculate the normal purchase interval, and what to do at the first delay.
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Sales · 4 min readSubscription clubs: selling the same product every month
Subscription customers pay monthly to receive products without reordering. Suitable products, pricing, and billing with Pix Automático.
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Operations · 4 min readCNPJ in the footer: why it matters
A CNPJ and legal business name in the footer are mandatory for online stores (Decree 7.962/2013) and the cheapest trust signal. What to include, where, and why.
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Sales · 3 min readBundles and kits: increase order value without giving discounts
Kits sell more per order without cutting prices: combine products that make sense, calculate the overall margin, and show the benefit. How to build one.
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Sales · 4 min readHow to collect overdue payments without losing the customer
Collect without losing customers: treat lateness as an oversight until proven otherwise, with a neutral message, payment link, installment option, and deadline.
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Digital presence · 4 min readHow to choose a store name and check whether it is available
A good store name is easy to say, spell, and type. See the criteria and four checks: Registro.br, INPI, Instagram, and the state commercial registry.
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