Avila Ops / Knowledge in practice

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371 articles · page 6 of 42

Digital presence · 4 min read

Colors, fonts, and logo in one place

One collection with every logo version, color codes, and fonts keeps your brand consistent across suppliers. What to include and where to store it.

Read guide ↗Operations · 4 min read

Black Friday week schedule, hour by hour

Thursday November 26 through Monday November 30: what to check each hour, who does it, and what can wait. A small-store schedule for two or three people.

Read guide ↗Sales · 5 min read

Discount codes: rules that prevent losses

An unlimited discount code creates losses. See seven rules (minimum order, expiration, single use, no stacking) and how to measure whether it generated new sales.

Read guide ↗Operations · 4 min read

Customer data on an employee's personal WhatsApp

Customers on a salesperson's personal phone mean data the business cannot control and loses when they leave. LGPD risks and how to migrate numbers.

Read guide ↗Operations · 4 min read

Christmas order cutoff: how to calculate yours

The cutoff is the last purchase date for delivery before Christmas. Calculate December 24 minus carrier transit, dispatch time, and a buffer, by region.

Read guide ↗Growth · 4 min read

After Black Friday: what to do on Monday

Monday after Black Friday: ship everything, close pending payments, tag campaign buyers, and send a message selling nothing. The checklist.

Read guide ↗Sales · 4 min read

After the occasion: what to do with gift buyers

Mother's Day gift buyers are new customers who disappear unless you act. Four messages for the following 30 days and how to record them in CRM.

Read guide ↗Growth · 4 min read

Easy unsubscribing protects your email delivery

People unable to find unsubscribe mark messages as spam, hurting delivery for everyone. Learn about one-click unsubscribe and legal requirements.

Read guide ↗Sales · 4 min read

Fake discounts bring fines and destroy your brand

Raising prices to discount them later is misleading advertising under the CDC. How Procon and customers discover it, and what to fix if you already advertised.

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