Avila Ops / Knowledge in practice

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371 articles · page 37 of 42

Operations · 4 min read

Response time: the number that affects sales most

Responding within minutes puts you ahead of competitors the customer also contacted. Learn to measure response time and reduce it without hiring.

Read guide ↗Sales · 3 min read

How to test ads on a small budget

Test advertising with little money using one variable at a time and a metric that answers the question. A two-week guide for small businesses.

Read guide ↗Growth · 4 min read

A/B testing: why your volume probably is not high enough yet

At 30 orders a week, an A/B test takes months to separate luck from an effect. See the math, what to do instead, and when testing becomes worthwhile.

Read guide ↗Operations · 4 min read

Small teams on Black Friday: who does what

With two or three people, Black Friday works when everyone has a fixed role: orders, customer service, and decisions. The division and what to automate.

Read guide ↗Digital presence · 3 min read

Product titles: how customers search

Product titles should use the words customers type into Google. Learn the type + attribute + brand + variation formula and find the right terms.

Read guide ↗Growth · 4 min read

Turning bargain buyers into customers

Black Friday shoppers bought the price, not the store. Four messages over the next 60 days that lead to a second purchase without discounts.

Read guide ↗Operations · 4 min read

The carrier failed: you are responsible

A lost, damaged, or misdelivered package: to the customer, the store is responsible. What to resolve with them today and what to claim from the carrier.

Read guide ↗Digital presence · 4 min read

Switching technology providers without losing your domain, email, or website

The order for switching providers: domain in your name, email and website backups, then DNS. A plan to avoid depending on the outgoing provider.

Read guide ↗Sales · 4 min read

Exchanges instead of refunds: how to offer without pressure

An exchange preserves the sale; a refund preserves the customer. How to offer exchanges or credit without pressure, and when returning the money is the only answer.

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